You understand how competitive real estate can be. One quick Google search is all it takes to overwhelm a prospective buyer with dozens of properties (and agents) to pick from.
So how do you get your listings to stand apart from the crowd?
It's not just about striking the pricing sweet spot or picking the highest-traffic listing websites. Selling more houses is about developing an engaging vision for future homebuyers. And if a photo deserves 1,000 words, your real estate photography abilities (or lack thereof) absolutely state something about the quality of your name.
Consider this your complete guide to nailing your listing pictures, even when your pro photographer all of a sudden gets the flu or goes on vacation.
Why outstanding pictures are a need in real estate marketing
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100% of humans respond to visuals in a manner that is very powerful.
From Cialdini's 'visual salience' theory to 3M's study proving visuals are 43% more convincing, sales psychology pros have been studying this stuff for years (perhaps even centuries).
No doubt about it. The right real estate photograph can build excitement, anticipation and eventually influence a buyer's choice.
" Without a doubt, expert photography is the most vital component of your listing marketing strategy. 86% of property buyers state that listing photography is the # 1 reason that they choose to view a home, yet just 35% of Realtors use a professional photography option," states Michael Yates, Marketing Director at Virtuance.
According to specialists like Michael, "Using professional photography is the # 1 way to get your listing to stand out from the competition and puts you in the best position to get more showings, more deals, and eventually a higher sale price."
" In real estate, there's often a major life event happening at the time of the house purchase. Your customer might be going through scaling down, upsizing, divorce, getting married, having a child, and so on," states Debra Beagle, co-owner and Managing Broker of Ashton Real Estate Group (which by the way, happens to be the # 1 RE/MAX team on the planet).
For rainmakers like Debra, it is essential for her agents to go above and beyond the function of Realtor to end up being expert problem-solvers for their clients.
Your prospect isn't just thinking about investing $350K on 4-bedroom with a pool. They're considering who they'll become when they live in it. Maybe they want to be the kind of picture-perfect mom or dad who preps healthier meals for dinner every night or the kind of switched-on expert who gets up refreshed and prepared to follow the fast-track to the C-suite.
Should you work with a professional or DIY it?
You can probably guess our answer to this one.
Whenever possible, yes. You should definitely utilize a pro to take your real estate images.
Because in the words of famous professional photographer Ansel Adams, "You don't take a picture, you make it."
To put it in less poetic terms, there's a whole heck of a lot that goes on behind the scenes to develop a genuinely appealing image. Photography is a whole ability in and of itself. And we're guessing you'd rather adhere to real estate.
But if you're still undecided, let's take a minute to weigh your options.
Pros of working with a professional photographer
Your properties will sell quicker-- Professionally taken images have been shown to sell houses a minimum of 32% faster. Just think of what that might imply for your bottom line.
They understand how to make every space appearance awesome-- Some rooms can be little and difficult to photograph. Other rooms can be plain and lacking in depth. A specialist will know how to deal with any area and take advantage of it. They're trained to have a vital eye and can use lighting, angles, and staging in methods you never imagined.
They have specialized tools and software-- Professional photographers will have the camera, lenses, and lighting equipment to deal with any challenges a home might bring their way. They can likewise enhance the pictures to make them look extra remarkable through expert editing.
Cons of working with an expert photographer
False expectations-- Sometimes the pictures do not depict the reality of a home. For example, if a specific space is small, a professional photographer might utilize a wide-angle lens to capture the whole room in one shot. But this might also lead to the room seem larger than it truly is. You risk disappointing possible buyers when they see the property in reality.
Quality pictures take some time-- When you hire an expert photographer, you'll need to set up the shoot and you might also need to wait a week or more to allow time for editing and enhancing. This isn't ideal if you're under pressure to sell the home ASAP.
How do you discover a professional photographer?
One place to look is your regional board of Realtors. They normally have a database of vetted professional photographers or photographers who pay to advertise their services.
Word of mouth is additionally a terrific way to get an amazing photographer. If you identify a beautiful listing, simply connect to the listing agent and ask if they'd want to share the name of their photographer. Just make sure you recognize the images that not only grab your attention but likewise have a style that aligns with your unique brand.
And of course, lots of professional photographers choose to market themselves through social networks. Hop onto different social networks and search for real estate photographers near you to see what shows up.
With Instagram and Facebook in the mix, a lot of photographers will have their portfolio right there in front of you. You'll get a clear image of what the photographer's design is so you can vet them ahead of time.